To the basic concepts already provided by the EGI OH LIVE range, this bait adds the revolutionary idea of expanding the range of the ultraviolet spectrum on which traditionally work is done to attract cephalopods. Until now, natural lighting activated the EGIs, only on occasions of high incidence of ultraviolet rays. The NEON BRIGHT splits the EGI body injection into three different colors activating the ultraviolet reflection in conditions where it was previously inefficient. There are three different KEIMURA bodies that are activated by three different wavelength ranges. Thus, the number of situations in which the Keimura finish works is increased.